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As part of its longstanding commitment to support the financial progress of women-owned businesses, BMO is building on last year’s popular #WrapTheGood program with a festive decoration intended to put more products from these businesses under the tree this holiday season.
Developed in partnership with FCB Canada, this year’s initiative builds on last year’s holiday wrapping paper, which doubles as ad space for women-owned businesses. New this year is “The Shoppable Ornament,” a tree decoration in the form of a miniature catalogue. Its pages highlight different products from participating businesses, accompanied by a QR code linking to their website’s product page for purchase. The catalogue’s final page drives to a full Pinterest board enabling consumers to explore further gift ideas from all of the participating vendors. Both the paper and ornament will be distributed at select BMO branches and participating small businesses. The initiative is also being expanded to include businesses in both Quebec and the United States.
The accompanying creative speaks to the fact that many women-owned businesses face greater challenges than their male-owned counterparts, including being rejected for loans or financing, with many proprietors also forced to juggle childcare with the day-to-day challenges of operating a business.
By continuing to hack holiday traditions, BMO hopes to level the playing field by driving digital sales to women-owned businesses.
#WrapTheGood is another way BMO is showing its commitment to women-owned businesses through programs including the BMO Celebrating Women Grant Program—which in February will announce $150,000 in grants for 12 women-owned businesses to accelerate their growth.
“The #WrapTheGood program once again demonstrates BMO’s commitment to ensuring that women-owned businesses, which are so important to the communities they serve, are presented with every opportunity to succeed,” says Catherine Roche, BMO’s Chief Marketing Officer. “This extension of last year’s #WrapTheGood is just another example of BMO’s commitment to these businesses being set up to succeed.”
“When it comes to giving gifts, they say it’s the thought that counts. But who we buy it from is just as important as what we’re buying,” says Jeremiah McNama, Executive Creative Director at FCB. “Every gift inside supports a women-owned small business and every purchase brightens their holiday, too."
Canadian women-owned businesses featured in #WrapTheGood
The Villij: Toronto
This business's mission is to help women of colour nurture their well-being through affirming wellness education, experiences and support.
Nudnik: Toronto, ON
Nudnik is a circular fashion brand using proprietary technology to transform organic cotton pre-consumer textile waste into our line of genderless kidswear.
SAM & LANCE: Toronto, ON
Gift boxes all created with conscious products made by women owned brands.
Soft & Butter: Toronto, ON
Sustainable everyday skincare infusing traditional Indigenous plant culture into skincare products.
Encircled: Toronto, ON
Encircled is a Canadian-made workleisure clothing brand creating versatile, timeless designs in incredibly comfortable, and sustainable fabrics.
Rawcology: Toronto, ON
Revolutionary organic and nutritious plant-powered foods that can be enjoyed by all individuals regardless of dietary restrictions.
Kind Laundry: Toronto, ON
Sustainable, eco-friendly laundry detergent and laundry product alternatives.
Apricotton: Toronto, ON
Apricotton is a Toronto-based teen bra brand that helps girls feel confident in their first bra.
Santo Pecado Foods: Toronto, ON
Everything you need, from traditional hand-made frozen taco fillings, a carefully curated selection of tortillas (including gluten free, keto and paleo), as well as the right hot sauces for tacos.
Marlow: Toronto, ON
Organic, sustainable and comfortable period products. All things menstrual & sexual wellness.
Manning Canning: Toronto, ON
Locally-produced, world-famous Manning Canning jams, pickles and healthy drinks direct.
Author: Danielle Ufanick: Bowmanville, ON
Sports Physiotherapist | Pelvic Floor Physiotherapist | Pilates Instructor | Fitness Coach Company: Flow Physio + Wellness
The Ten Spot: Canada Wide
A well researched and expertly developed line of beauty products.
SIMKHA Beauty Products: Montreal, QC
Quebec brand that specializes in the manufacture of organic, vegan and cruelty-free skincare products.
Remix Snacks: Montreal, QC
Remix Snacks is an Asian-female, dietitian led company creating bean-based snacks with ingredients that reduce food waste.
Nutra-Fruit: Quebec, QC
Offers products and recipes with the use of cranberries from Quebec.
NVR NUDE: Calgary, AB
Made to order fine jewellery, specialized in crafting bespoke jewelry that celebrates you and your stories.
Pink House: Vancouver
Natural beauty products that have no questionable ingredients, no fillers, no secrets. Every product is handmade with you in mind and only contains natural ingredients that work their magic.
Blume: Vancouver, BC
Creates organic, plant-based, functional blends for your cup, mug, smoothie, oatmeal bowl and life!
LEZÉ THE LABEL: Vancouver, BC
Comfortable workleisure clothes made from recycled materials that feel like pyjamas.
Skwálwen Botanicals: Squamish, BC
Offers skincare experiences grounded in the natural world. Indigenous plant science and self-care, we unite ancestral traditions with modern beauty rituals.
Treeline Collective: Squamish, BC
Products (clothing, home decor, jewelry, etc) that encourage an outdoor lifestyle for a happy planet.
The Yukon Soaps: Mayo, YT
The Yukon Soaps Company creates beautiful, hand-crafted soaps, shampoo bars, essential oil blends, etc.
Creative Good: Victoria, BC
Eco-friendly card-making kits for kids. Themed multi-card kits for Birthdays, Holidays, Thank-you and more.
US women-owned business featured in #WrapTheGood
Tagg'd by Tasia: Hickory Hills, IL
Hair Styling Services
Custom gifts, using vinyl stickers (apparel, keychains, glassware, totes)
Viva Wellness: Brookfield, WI
VIVA Wellness clinic providing custom medical weight-loss plans, colonics, lymphatic drainage treatment, wellness services, infrared sauna, vitamin infusions, vitamin injections, and body contouring.
Coquelicot Gallery and Cafe: Palatine, IL
Art Gallery | Artisan Gift Boutique | Fresh & Wholesome Cafe | Private Event Venue
Moonlit Crab: Summit, IL
Unique and individually made crystal jewelry and more.
VP North American Brand & Social Media: Jennifer Carli
Director, Brand Management & Enterprise Marketing: Jennifer Larson
Senior Marketing Manager, Brand & Sponsorship, Montreal: Ann-Marie Beauchemin
Senior Manager, Enterprise Marketing & Social Impact: Danielle O’Hanley
Marketing Coordinator, Brand Governance & Enterprise Marketing: Michelle Lam
Assistant Marketing Manager, Brand & Sponsorship, Montreal: Joanne Ly
Creative Agency: FCB Canada
Chief Creative Officer: Nancy Crimi-Lamanna
Executive Creative Director: Andrew MacPhee & Jeremiah McNama
Senior Copywriter: Caleb McMullen
Senior Art Director: Hussein Rumaithi
VP, Group Account Director: Erin Howes
Account Director: Ali Gayowski
Account Executive: Sophia R’Bibo
Strategy Director: Stephanie Gyles
Business Lead: Michael Watier
Project Lead: Isabelle Dion
Copywriter: Olivier Laplante
Post Production House: Fuel
Integrated Producers: Anastasia Gal, Marco Gugliucciello
Retoucher: Carly Bright, Marcelle Faucher, Yongjin Kim
Production Artists: Alec James, Mark Paranteau, Joey Ng, Gasper Barone, Jesse Smith, Kitwa Lau, Luke Avoledo
Proofreaders and QAers: Zohrin Jivraj, Sarah Melse, David Gonzalez, Jayne Heaton, Mai Tanaka
Media Agency: UM Canada
Director, Connection Planning: Fahmida Islam
Manager, Connection Planning: Marc-André Giasson
Supervisor, Connection Planning: Carolyn Hughes
Media Assistant: Ben Graham