TreePex "#MerryTreesmas" (2017) 1:50 (Georgia)

Wildfires destroyed 10 million square meters of forest in the Borjomi-Kharagauli National Park in Georgia this year. For a country with a severe air pollution problem, the impact of this damage is enormous - but creative agency Leavingstone had a plan to show people there was hope. The agency created a disturbing sight by exhibiting burned and charred trees next to the traditionally perfect seasonal trees at the hugely popular annual Christmas fair in the centre of capital Tbilisi. There's also a website Merry Treesmas that gives more information on how you can plant a tree.

Love this idea and also, this is the first advertising we've received from Georgia. We'll have add your country now. Welcome!

Advertising Agency: Leavingstone, Tbilisi, Georgia

Client: Treepex

Chief Creative Officer: Levan Lepsveridze

Creative Director: Giorgi Avaliani

Copywriters: Beka Adamashvili, Mikho Kalandarishvili

Account Director: Natia Gogia
Account Managers: Mariam Menteshashvili, Mariam Janjgava

Design & Art Director: Nick Kumbari

Illustrator/Designer: Anano Miminoshvili
Designer: Irakli Takaishvili
Art Department: Slow Pulse - Giorgi Karalashvili, Mariam Iakobashvili, Melano Zibzibadze

Technical Lead: Goga Chinchaladze

Web Developers: Meko Pepanishvili, Elene Kiknadze, Misha Tsankashvili

DoP: Irakli Solomonishvili (Pitha), Giorgi Medulashvili,

Assistant of DoP: Lado Andguladze
Animation artist: Gurika Chokheli
Video Editor: Vova Vardidze
Sound Design: Beso Kacharava, Pitachoka
Voiceover artist: Tato Rusia
Music: Giorgi Chilaia, Tornike Japiashvili
Special Thanks to Influence Georgia

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