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Tropicana - Energie Naturelle / Natural Energy - (2011)

DDB Paris created a billboard that harnesses the energy from oranges to illuminate a neon sign that reads "Natural Energy" and the Tropicana logo. Here's the how-to.

Advertising Agency: DDB, France
Executive Creative Director: Alexandre Hervé

Creative Directors: Siavosh Zabeti, Alexander Kalchev

Art Directors: Alexander Kalchev, Siavosh Zabeti

Copywriters: Siavosh Zabeti, Alexander Kalchev

Director: Johnny Hardstaff

Account Director: Julie Régis

Agency Producers: Guillaume Cossou, Florence Gabet

Production Company: Unit9

Executive Producer: Piero Frescobaldi

Producer: Michelle Craig

Production Design: Alex Marden

Installation / Special Build: Artem UK
Sound Production Company: THE

Editing Company: Final Cut

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