True Two - Smart filter Menthol and Blue (1968) print USA

Making smoking menthol's hip, Vince Cullers advertising agency created a modern fashionable pattern out of the logo on the pack, possibly starting the trend of making cigarette ads targeting women a fashion statement.


"Both smarter looking, smarter smoking ... smarter filter, too. 
One Blue, the other Menthol Green.
Shouldn't your brand be True?"


Ad agency: Vince Cullers Advertising

CCO: Vincent T. Cullers

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