Making smoking menthol's hip, Vince Cullers advertising agency created a modern fashionable pattern out of the logo on the pack, possibly starting the trend of making cigarette ads targeting women a fashion statement.
"Both smarter looking, smarter smoking ... smarter filter, too.
One Blue, the other Menthol Green.
Shouldn't your brand be True?"
Ad agency: Vince Cullers Advertising
CCO: Vincent T. Cullers