Tuborg Julebryg - Glædelig jul og godt Tub'år (1984) :30 (Denmark)

 "Glædelig jul og godt Tub'år" is the slogan for this now classic ad. This mean,s roughly, Merry Christmas and a good new Tub-year.. Except it rhymes with Tuborg in Danish. 

This special Christmas beer was first brewed in 1981. But the now classic look was already established in 1979, when they used the blue and snow dotted illustrations on a season greeting card. By 1980 they decorated the beer trucks with the style, and in 1981 they launched the Christmas ale, julebryg, that is now practically synonymous with Danish Christmas.

The 14th of November 1990 Tuborg introduced the term "J-day" (J-dag), and on this day they premiere the Julebryg with special beer delivery events all throughout Denmark. Rumour has it that the Danish government has begged Tuborg to place J-day on a Friday, because literally, the entire country is a little sluggish the day after from drinking one too many julebryg on the day it launches. 

Copywriter: Peter Wibroe

Ad agency: Wibroe, Duckert & Partners.

AnonymousCoward's picture
comment_node_story
Files must be less than 500 KB.
Allowed file types: jpg jpeg gif png txt doc xls pdf ppt pps odt ods odp wav avi mpeg mpg mov rm flv wmv 3gp mp4 dir dcr ogg m4v.

Adland is supported by your donations alone. You can help us out by donating via Liberapay, the Paypal button here

or by using our amazon affiliate links to buy yourself an ad book or something else nice.