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Tui Blond - Vortex / Bikini scientist - (2011) :30 (New Zealand)

Yeah, I have a question. Is that "vortex" neck as stupid as this ad is? "Fully release the lager taste", you're just agitating the beer by a faster pour into a glass (which by the way, nobody uses), aren't you? Or is it to help chug beer faster? My bet is that this novelty bottle will vanish just like the "ice" beers of the 90s did before it.

Ad agency: Saatchi & Saatchi New Zealand
Production : Waitemata Film Company
Art Director : Brad Collett
Copywriter : Slade Gill
Agency Producer : Megan Robertson
Group Account Director : Mark Cochrane
Account Director : Ryan O'Donnell
Director: Mike Oldershaw
DoP : Crighton Bone
Producer : Johnny Blick
Post production : Mike Stephenson
Editor : Sam Brunette
Account manager : Alex Hamilton

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Anonymous Adgrunt's picture
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fairuse's picture

Why, why, and again why are beer commercials so brain dead stupid? Huh? Right, male - 16 drinking age to 30. To their credit all the stereotypical components are in the ad:

1. Beer - cannot forget to show the product a few seconds.
2. Target of ad - male, college age, standard no fashion clothing (selling beer not suits), goofy facial expressions.
3. Authority, Science - female, attractive, undressing, getting soaked in water, tits & ass shots.

Enough? Yes.

AnonymousCoward's picture

Personally, I can't see why the "techical expert" turns in the opposite direction during her demonstration run.

I don't see a right-left turn in the pipe that surrounds the factory ... nor in the bottle.

Technical fault ....

Clever ad. No desire to try the beer, though.