TV6 Sweden - I'd do anything for money - press, Sweden

Jonas Wittenmark & Tobias Carlson at Le Bureau, Stockholm have had way too much fun with this awesome brief - sell a TV show where people will endure all sorts of pain for money. I saw a (pretty bland actually, sorry guys) poster in the subway for the same show, but these press ads are miles better.

One more hair-raising execution inside (hehe).

Advertised brand: the TV series 'I'd do anything for money' on TV6 Sweden
Advert title: Staple & Wax
Headline and copy text: I'd do anything for money. The game show where pain equals cash.

Advertising Agency: Le Bureau, Stockholm, Sweden
Agency website: http://www.lebureau.se
Art Director: Jonas Wittenmark & Tobias Carlson
Copywriter: Jonas Wittenmark & Tobias Carlson
Agency Producer: Petra Dranger JendermyrPhotographer: Erik Undhén
Approx time of campaigns running date: Feburary 2008

Adland® works best in Brave browser. Adland® is supported by your donations alone. You can help us out by donating via Paypal.
Anonymous Adgrunt's picture
comment_node_story
Files must be less than 700 KB.
Allowed file types: jpg jpeg gif png wav avi mpeg mpg mov rm flv wmv 3gp mp4 m4v.
HaHaSoup's picture

Beard one is cool. The staple in hand we saw back in 1997 or 8 for hansaplast by Portuguese at director Ricardo Adolfo.