Twist for 3M - (2010) :1:07 (USA)

For the past three years, Twist Director/DP Rich Michell has enjoyed an ongoing collaboration with 3M, which is currently celebrating the 30th anniversary of its popular “Post-It” brand. Twist’s Michell has directed a series of commercials for 3M and ad agency Grey Advertising. A unique partnership, the Twist-3M collaboration has resulted in the production of 15 spots featuring many of the hugely popular 3M home and office products.

Director/DP Rich Michell has developed a highly stylized look over the past few years, featuring a very clean, minimal aesthetic. He has been able to bring this signature look to his work with clients such as 3M. With a background in fine arts that includes sculpture and photography, Michell has a fine-tuned eye towards composition. Also, as a Director/DP, Michell is used to shooting table-top, as well as performance.


Client: 3M
VP/Advertising, PR & Digital Marketing: Lynne Looney
Advertising & Social Media Manager: Karen Suzukamo
Global Brand and Communications Manager: M. Jeannine Curie
Marketing Operations Manager, Home Environments: Dave Albers
Brand Development Supervisor, Home Environments: Karen Chapley
Marketing Manager, Home Environments: Gerald Szpotek

Post It Super Sticky

Client: 3M
VP/Advertising, PR and Digital Marketing: Lynne Looney
Advertising and Social Media Manager: Karen Suzukamo
Communications Manager, Office Supplies Division: Michell Gebbie
Marketing Communications, Office Supplies Division: Mindy Shea
Marketing Associate, Office Supplies Division: Douglas Neal

Advertising Agency: Grey Advertising
Chief Creative officer: Tor Myhren
VP/Creative Director: Jeff Wine
VP/Associate Creative Director: Tony Lauricella
Director of Production Broadcast: Bennett McCarroll
VP/ Group Executive Producer: Jan Zislin
Producer: Tricia Bowman
Executive Vice President, Global Group Director: Ken Dowling
Vice President, Account Director: Greg Rubenstein
Account Executive: Theo Abel
Account Executive: Lauren Gelfman

Production Company: Twist/New York & Minneapolis
Director/DP: Rich Michell
President/Executive Producer: Jim Geib
Executive Producer: Amyliz Pera
Coordinator: Brian Morris
Staff Reps: Kathryn Lotis, Rob Neill

Editorial & Post Company: Subvoyant/New York
Creative Director/Editor: Jason Cacioppo
Producers: Adam Dugas, Viva Ruiz
Lead VFX Artist: Todd Ruff
Lead CG Artist: Ryo Suyama
Sound Designer: Max Tannone
(DI/Color Correct: Offhollywood)

Music Company: Crescendo

Audio Post Company: Audio Engine/New York
Mixer: Carl Mendelbaum

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