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Twix - Campaign / Bears (2022) :30 (UK)

“You know, it doesn’t matter if you choose left or right because they’re both chewy, crunchy, and delicious,” a twin tells his brother. Unbeknownst to them, two bears are having the same conversation behind them. The bears continue...  “You know what else I like?” .... Cut back to the twins:  “the sound of the snap.”

The commercial ends with the tagline “Left or Right, a good decision either way” flashing across the screen. Ha! I love bizarre humor. Nicely underplayed too, which makes it even funnier. 

Ad agency: Adam and Eve/DDB
Creative Directors: Colin Booth and Ben Stilitz

Copywriter: Ben Stilitz
Art Director: Colin Booth

Director: Harold Einstein

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