UBER shows us a different view of Cape Town through the eyes of their partner Mehboob Adam, who drives fashionistas to their photo shoots and women to their morning swim. He starts at six in the morning, leaving time to pick up family members from school in the afternoon and run errands for the mother. UBER teamed up directly with Revolver Amsterdam to create these ads, sharing personal stories of the UBER driver-partners as well as show the diverse clientele. This ad shot in Cape Town, South Africa is directed by another Revolver favourite Brett De Vos.
Working directly with UBER drivers, Revolver found in the feedback from driver community several reasons they drive: engaging with people, helping others, financial support, freedom and enabling personal growth. From this Revolver crafted these stories.
Production Company: Revolver Amsterdam
Producer: Klaudia Gainza and Ingeborg de boer
Director: Brett De Vos
Creative Director: Florentijn Diepeveen
Editor: Tomas Kamphuis
Colorist: Richard Fearon, MPC