How does a small craft brewery from London get its beer noticed for a fraction of the price? If you are UBREW, you do something that's been staring us all int he face for decades: You name your finely crafted low-alcohol beer Responsibly. Now, whenever you read or hear the phrase 'Please drink responsibly," you'll think the brand Responsibly. This stupidly simple, brilliant idea can run for eons before running out of gas. "The beer all other beers ask you to drink." That, friends, is a mic drop moment. Would have loved to have been in the presentation when they sold that through.
See the other two here:
Agency: McCann Milan and Craft London