UBS "Driving change through diversity" (2017) 1:30 (UK)

Publicis London created this global campaign for UBS which highlights diversity and women in time for International Women's Day. Set to a dramatic reworking for Joss Stone's "Free Me," which she re-recorded exclusively for the campaign by MassiveMusic, the film runs through a series of questions. Ranging from "Did I only get the job because I'm a woman," "Is he the one?" "Will having a baby affect my ambitions?" The questions continue on in this vein and almost all are filled with worry. And then the voice of reason comes in. UBS says in bold, For some of life's questions you are not alone. Together we can find an answer. The lyrics to the song are especially powerful and provide some much needed strength.

Don't tell me that I won't, I can
Don't tell me that I'm not, I am
Don't tell me that my master plan
Ain't coming through, yeah

Don't tell me that I won't, I will
Don't tell me how to think, I feel
Don't tell me 'cause I know what's real
What I can do

You can stream the reworked version via Spotify or download it via iTunes. Considering how horribly Spotify's pittance of a royalty rate is, I would consider downloading it. Joss Stone is a woman after all. Might be nice to support her.

CLIENT: UBS
ADVERTISING AGENCY: Publicis London
EXECUTIVE CREATIVE DIRECTOR: Dave Monk
CREATIVE DIRECTOR: Richard Baynham
COPYWRITER: Helena Heras
ART DIRECTOR: Madelien Scholten
ACCOUNT HANDLER: Sally Heiser / Matthew Rene
MEDIA BUYING AGENCY: Mediavest
MEDIA PLANNER: Lenka Kretikova / Kieran Atkinson

MUSIC COMPANY: MassiveMusic
MASSIVEMUSIC SERVICES: Music Activation & Sponsorship, Music Strategy & Intelligence, Creative Search & Licensing, Sonic Branding, Music Arrangement & Production
SONG TITLE: 'Free Me'
ARTIST: Joss Stone
WRITERS: Jonathan Nicholas Shorten, Joss Stone
MUSIC SYNC: Rerecording of “Free Me” by Joss Stone
SOUND ENGINEER & MIX: Jay Auborn
POST-PRODUCTION COMPANY: The Mill

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