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"MUSE" is Ulta's commitment to Magnify, Uplift, Support and Empower Black voices in beauty, announced today with this commercial directed by Joshua Kissi. Everything is gorgeous from the pastel-like earth and gold tones palette to the soundtrack. It's all so fabulous and inspiring, that I need to get that gold eye-shadow right now. The ad features mothers, daughters, and a host of beauty entrepreneurs. Among them, Nancy Twine, Founder and CEO of Briogeo Hair Care Lisa Price, Founder of Carol’s Daughter Whitney White, Founder of Melanin Haircare Cara Sabin, CEO at SheaMoisture Julee Wilson, Beauty Director at Cosmopolitan.
Mary Dillon, Chief Executive Officer at Ulta says:
As the country’s beauty retail leader, we have a responsibility to inspire positive change and drive greater diversity, inclusivity and equity. We are deeply committed to leading purposefully, with and for underrepresented voices across retail and beauty, as we continue along our D&I journey.
Director: Joshua Kissi (follow @JoshuaKissi )
Narrated by Jasmine Mans
Music by Esabalu and Brandon Jhon
Styling by Mecca J Williams
Hair by Andrita Renee
Nails by Dawn Sterling
Makeup by Alana Wright