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The Gerety Awards, the only creative prize to reward the best in advertising from the female vision, announces the 2021 winners.
See all the winners at www.geretyawards.com
“The winning work created rich conversation with the other jurors. It’s not often you get to be on a jury made up of women from diverse backgrounds. It was a reminder of how much we need different perspectives and experiences when we make the work but also when we award it our highest honours. In the sea of sameness, the Gerety Awards is championing the best of global advertising through the female lens”, explained jury member Nancy Crimi-Lamanna, Chief Creative Officer, FCB, Canada
In total, the 196 judges from 36 countries composed of industry leaders from across the globe awarded 4 Grand Prix, 15 Gold, 47 Silver, 48 Bronze, from a total of 114 winners.
US Winners included:
GOLD - The Unfinished Votes for Change the Ref by McCann Health New York
GOLD - Super Wendy's World by VMLY&R New York
GOLD - Fortnite Stadium for Verizon by R/GA New York
SILVER - Unseen Ballet for Dell Technologies by VMLY&R New York
SILVER - The UNSeen Story for UN Women by MullenLowe New York
SILVER - Goodness From Grit: The Untold Tale of Isabelle SIMI for SIMI Winery by Venables Bell + Partners San Francisco
SILVER - Superb Owl for Reddit, Inc. by R/GA New York
SILVER - Rising Time for Trojan Brand Condoms by 72andSunny
SILVER - Wendy's. Now That You Mention Us by VMLY&R New York
BRONZE - Podfast for BNY Mellon by Havas New York
BRONZE - Punch Line Hotline for Netflix and Ben & Jerry's by Observatory Los Angeles
BRONZE - 2% Choir for The Recording Academy by TBWA\Chiat\Day LA
BRONZE - Full Transparency by Verizon for Verizon by Huge Brooklyn
BRONZE - The CO2 Inhaler for Astrazeneca by McCann Health New York
BRONZE - Go Near: Celebrating Local Travel Only On Airbnb by Weber Shandwick Los Angeles
BRONZE - When We Come Together for P&G by Grey Midwest
BRONZE - Upstream for Toyota by Saatchi & Saatchi
BRONZE - The Prescription Paper PIll Bottle by Saatchi & Saatchi Wellness New York
BRONZE - Ironing for Amazon Alexa by Biscuit Filmworks Los Angeles
Internationally, the US was a top Gerety winner overall with 19 total statues, followed by Canada with 13, the UK with 12, France with 11 and Spain with 7.
Grand Prix were awarded to Burberry, An Nahar Newspaper, Xbox/Microsoft and Znamkamarada.
Grand Prix, in Craft, for “Festive” Burberry by Riff Raff Films. “This ad makes me so happy. At first glance it’s a feel good, anthemic, music driven ad but it also excels by highlighting Burberry’s coats waterproof feature, resistant against all elements, even large blocks of ice falling from the sky. Megaforce’s craft is impeccable, as well as the music and choreography, sending a much needed optimistic message in a year filled with adversity”. Daniela Vojta (Grand Jury, USA)
Grand Prix, in Communication, for “The New National Anthem Edition” An Nahar Newspaper by Impact BBDO Dubai. “The power of a word. The Power of print. This is a reminder of the impact that this traditional medium can have. It became a symbol of female empowerment. This positive change to the National anthem was adopted by a nation, it is both moving and momentous. Kate Stanners (Grand Jury, UK)
Grand Prix, in Experience, for The Birth of Gaming Tourism Xbox / Microsoft by McCann London. “This is one of my favourite campaigns. It is unexpected and bold. I like the smart twist on it, the first time promoting games as tourist destinations, providing a fresh angle for the gamers to experience the game at different levels”. Kelly Woh (Grand Jury, China)
Grand Prix, in Works For Good, for “Anticorruption Hackathon” Znamkamarada by WMC Grey Prague. “A brilliant example of where social media platforms can be used to engage a nation in a positive meaningful way. It’s a brilliant example of a call to arms and where as a society we can come together to solve problems, and in the process create economic societal and political change.” Karen Blackett OBE (Grand Jury, UK)