"At first glance it may look like a regular donation container.. Except there's water in it. Designed to look like a cross section of a well, the water level rises with each coin added to the donations. At the top of the well is a boy trying to reach the water."
Ad agency: TBWA Singapore
Graham Kelly (Executive Creative Director)
Simon Chew (Art Director)
Justine Lee (Copywriter)
Perhaps ready for badland soon as well? (Actually - I prefer just badlanding things in the comments these days). Like this!
Left to right - Sri Lanka Tsunami Fund / Western Union by McCann India, China Women Development Foundation by McCann China (this one drinks water too, neat) and RBC Blue Water Project by BBDO Toronto, Canada.