Unilever Canada / Becel Margarine - Broken Escalator (2006) 2:00 (Canada)

(Superadgrunts only) The concept is an commercial adapt of a short film made by the same writer/director in 2003.

Agency: Ogilvy & Mather, Toronto
Production: Steam Films, Toronto • Post-Production: Panic and Bob, Toronto
Creative Directors: Janet Kestin/Nancy Vonk • Art Director: Mike Kirkland/Tim Piper
Copywriter/Director: Tim Piper • Agency Producer: Brenda Surminski
Producer: Joan Bell • Director of Photography: Glen Keenan
Editor: Michelle Czukar • Music/Sound: Vapor • Transfer: Demetri Kitsopoulos

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Anonymous Adgrunt's picture
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Dabitch's picture

Ahahah, that was a great little film on that old escalator joke Swedes usually tell about Norweigans (and Norweigans probably tell about Swedes.) Very funny.

Also, Becel? Wow, becel do utterly horrible testomonial ads around here.

AnonymousCoward's picture

Wonderful observation, nicely shot, okay acting, but wtf has this got to do with Becel? A classic Ha-ha-ha-What?


backwrite's picture


I assume Becel is running some sort of heart-health promotion whose connection with margarine, absent any other information, is indeed obscure. But the spot as a vehicle to promote the heart-health thing itself? Genius.

MaryWills's picture

An interesting idea. But I have trouble making the connection between heart health and not being able to climb 4 steps.