United/Continental new logo is uniting everyone in hating it.

United New Logo

Alissa Walker at Fast Company has taken note - and ripped apart - the new United & Continental logo mashup.

A comment adds this juicy quote, taken from the Wall Street Journal which reveals how this heinous merge of brand identities came to be:

"Since 2008, we've gotten to know each other," Mr. Smisek added. "Our teams work very well." The planned marketing brand, the United name and the Continental livery, logo and colors "was agreed between the two of us," Mr. Tilton said, instead of going through committee.

At underconsideration / Brand New a comment from Prescott Perez-Fox bitchslaps the CEO's for missing the much better solution.

Touché.

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