"When I was a young boy, we spent our days outside. We played at the lakes. We ran in the mountains."
The old man, who spends his days outside fishing reminisces on his life juxtaposed with images of bored youth staring at screens... "If I couldn't go outside, that would be the end of me"
Cut to not bored youth who are surfing, running, fighting on the beach, and tackling cold waves. These scenes are shot so well that I'm getting chilly goosebumps watching it, and am itching to go for a run in the rain!
Unridden is a Nordic cold water brand founded in Copenhagen, Denmark. Emerging from the frigid, dark waters, Unridden is all about exploring the raw and unpredictable nature that surrounds us as a means to finding genuine happiness within ourselves. Unridden wants to inspire and dress people to go outside and explore. People spend most of their time indoors in front of screens. Unridden wants to change that. And encourage people to explore the outdoors. To go where you feel most alive.
Client: Unridden cold water clothing