Until The Last Child "30,000 is the loneliest number" (2017) :43 (Canada)

Oh this is a heartbreaking spot for Until The Last Child. 30,000 children are stuck in temporary homes, i.e., government care. This spot helps put that number into context. What can you picture that's big enough to hold 30,000 kids? That's right. An entire stadium. If you look at the stats, it's tragic. Once they're 18, the government kicks them out with a "good luck. 43% of them end up homeless, 50% will drop out of high school and struggle with employment. And countless others develop mental problems because of drug abuse. Canada's known for its fabled healthcare, but with stats like this the government should do more for kid care.
Actually, I take that back. The government should do less, and regular Canadian citizens should do more. This is appalling. At least Until The Last Child exists to help create awareness about the issue.
If that tune rings a bell, it's The Kings of Leon who were cool enough to let them use the song..

Client: Until the Last Child

Agency: The&Partnership
Executive Creative Director: Ron Smrczek
Associate Creative Director: Nabil Rachid
Senior Art Director: Jennifer Saunders
Account Manager: Lindsay Di Tolla
Producer: Kasia Zeniuk

Prod. Company: Heyd & Seek
Executive Producers: Kegan Sant + Cynthia Heyd
Producers: Ben Robinson + Vinny Gill
Director/DP/Editor: Jesse Blight
Location: Tim Hortons Field in Hamilton

Audio & Music: Pirate
Track Director: Vanya Drakul
Arrangement: Ari Posner
Mix Engineer: Ian Boddy
Producer: Maggie Blouin Pearl
The East End Music Project
Kings of Leon ‘Use Somebody’

Post Production: RedLab
Colourist: Jason Zukowski
Online Artist: Andy Hunter
Producer: Pallavi Joshi-Firby
Exec Producer: Laurie Kerr Jones

AnonymousCoward's picture