Upland Brewery Company gets an updated look

Designers, prepare to geek out on this really nice work by Young & Laramore for Indiana-based Upland Brewery Company. IN addition to packaging they did the collateral, signage and tap handles made from real axe handles. Hand made indeed. The logo was illustrated by Colorado artist The Bungaloo!. Packaging and related materials, done by France’s BMD Design.
Is it too early for a frosty cold one?

Client: Upland Brewing Co.
Agency: Young & Laramore
Executive Creative Director: Carolyn Hadlock
Creative Directors: Bryan Judkins / Trevor Williams
Art Director: Zac Neulieb
Senior Writer: Scott King
Illustrator: BMD Design
Illustrator: The Bungaloo!
Photographer: Gary Sparks

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Dabitch's picture

Looks great. WHY do IPA's get the best labels? I hate IPA's. Going to have to "sponsor" this lovely new design by trying the Porter and Wheat Ale. The Tap handles are brilliant!

kidsleepy's picture

I hate IPAs, too.

Dabitch's picture

I HAVE LEARNED TO LOVE IPA's. Well, at least the hazy ones.