UTEC - Air purifying billboard - (2014) 1:50 (Peru)

UTEC built a new campus in Barranco. In order to counteract the negative effects of the work (risk that workers and residents from contracting serious diseases), and to inspire the public to seek practical solutions to world problems through engineering, UTEC, with the help of advertising agency Draft FCB, installed on site the first billboard that purifies the air as over 1200 trees would. Pretty neat.

Client: Universidad de Ingeniería & Tecnología (UTEC)
Ad Ageny: FCB MAYO PERÚ

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