Valio "Tribute to Lemmy Klimster" (2016) 1:00 (Finland)

A month before the whiskey swilling hard living rock and roll icon Lemmy died he made a commercial for Finnish milk brand Valio. It was supposed to be a remake of an original ad for the Finnish Dairy Council from the late 90's, but in the wake of Lemmy's death, they recut it using one improved line from Lemmy, thereby making milk the coolest thing in the world. In it, a frail looking Lemmy, walking a few steps with the help of a cane, turns to camera and says "I never drank milk. And i never will. You asshole." And then smiles.
Nice job, Valio. Nice tribute on your website, too.

Client: Valio
Agency: Hasan and Partners

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Damn, that actually got me. A poignant outtake.