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To the sound of relaxing whistling music, we watch two pink round objects float around in the sky. Are they bubbles? Are they balloons? No, it'll soon be apparent that they are balls, men's balls, and this floaty feeling flying around in the clouds, dipping into waters is the feeling of a simple hair removal kit. It's basically introducing the Veet Men's new Intimate Hair Removal Kit.
A hair removal cream and a dermatologically tested aloe vera aftercare balm, specifically designed to remove body hair from men’s private parts. This is what it feels like.
"Because when men’s private parts are free from body hair, completely smooth, with no unpleasant side effects, they feel things differently, they feel free to explore and enjoy more of life."
The launch of this innovation will be emphasized with an omnichannel ecosystem including TV, digital and POS, to be rolled out in Europe, Australia, New Zealand and Latin America.
Brand: Veet Men
Brand Managers: Fulvia Baratelli, Celine Gustin, Pauline Gargam, Charles Bidaut
Ad Agency: BETC
Agency Managers: Dominique Verot, Delphine Lebleme, Patricia De La Torre, Alexia Mache
Chief Creative Officer: Stephane Xiberras
Executive Creative Director: Alasdhair MacGregor
Creative Director: Mathieu Nevians
Copywriter: Alexandre Toso
Art Director: Ludovic Labayrade
Art Director Assistants: Noan Roy, Arthur Paschini
Strategic Planners: Philippe Martin-Davies, Bilel Mahjoub
Traffic Manager: Marie-Caroline Pupin
TV Producer: Tanguy Dairaine, Felix Vroegop
Production Company: Soldats
Directors: Camille + JB
Producer: Pierre Cazenave-Kaufman
Sound Company: Diez Music
Music Composer: Franklin-Eric