Veloz "Kicking Gas" 3:38 (2019) (USA)

In this ad, Arnold Schwarzenegger goes "under cover," as a salesman to try and dissuade people from buying an electric car. Some of the persuasion techniques here are pretty funny. When a potential buyer says they can get a tax credit, from buying an EV he asks them "Do you want a tax credit? Or do you want street credit?"

Of course it's all for a good cause. And it's tongue-in-cheek, too. Let's face it, even if you dressed Arnie up in a tuxedo there's no mistaking his Teutonic and iconic voice. 

This campaign is for Veloz, a non-profit whose mission, is to "educate the public regarding the state of electric car technology and its importance to a clean and healthy environment in a non-commercial manner." 

Veloz always states that it "does not support or promote any particular car manufacturer and nothing on this website is intended as an endorsement," which is why at the end of this spot they are able to show the logos of different car manufacturers.  

Kicking Gas” is part of Veloz’s “Electric For All” public awareness campaign, a multimillion-dollar effort uniting car manufacturers, utilities, clean air advocates, government and other stakeholders.

Clocking in at just over three and a half minutes, this spot would have benefitted from an edit, especially since the hidden-camera execution is so familiar by now. My mind started to wander halfway through, and I started asking questions like, why is there not a better infrastructure for electric cars, and how do you answer people who point out that if you live in an area where your electricity supplier runs on fossil fuels that you are still damaging the environment. It's also a bit disingenuous to tout the tax credit claim when a few states have caveats to it based on your income level like California, while other states like Colorado are phasing them out.

It's also important to note that you don't get any credit for leasing a car since the owner is still technically the dealer. 

Either way, a noble if somewhat creatively lackluster effort.

 

There's also an OOH component
And social/display, too.

Client: Veloz

Executive Director: Josh Boone

 

Agency: Superconductor

Chairman Todd Makurath

President/CEO Luke Ricci

Chief Creative Officer: Chris Adams

Chief Strategy Officer: Noel Sullivan

EVP Business Development: Allison Amon

Producer: Robert Samuel

Copywriter: Mike Prochaska

 

Designer: Samia Zaidi

 

Still Photographer: Rickett & Sones

 

Production Company: Oak Productions

 

Production Company: Bullitt

Director: Josh Greenbaum

President and Executive Producer: Luke Ricci

Head Of Production: Jenni Sprunger

EVP Business Development: Allison Amon

Producer: Jeremy Barrett

Director of Photography: John Rutland

 

Editorial Company: Final Cut

Editor: Chris Amos

President/US: Stephanie Apt

Executive Producer: Suzy Ramirez

Producer: Esther Gonzalez

 

Color: Company 3

Senior Colorist: Tyler Roth

Executive Producer: Ashley McKim

 

Finishing: Significant Others

Flame Artist: Betty Cameron

Producer: Kyra Hendricks

 

Music: Asche & Spencer

Composers: Thad Spencer, Richard Werbowenko

Executive Producer: Matt Locher

 

Sound: Lime Studios

Audio Mixer: Rohan Young

Executive Producer: Susie Boyajan

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