Fun Fact: Tel Aviv has the most dogs per-capita in the world. Guess that's why there's a National Dog Day in Israel which happens to be this coming Saturday.
To coincide with this holiday, Vibe Israel is launching Doggy Vacay, a social media contest to win a dream vacation in Israel with your dog. That's right. They are seeking dogs from the USA, and their owners might win a vacation in Israel that includes everything the country has to offer dogs and humans alike. Of course this being a social campaign it is targeting the holy grail of demographics, the millennials. But it's an interesting tactic to get people to visit. Forget about the history, the exotic locale, friendly people, and birthplace of multiple religions. We're dog friendly!
Client: Vibe Israel
Agency: Gefen Team