Framestore is delighted to announce the permanent appointment of Vic Lovejoy as Senior VFX Producer in Advertising. Vic previously freelanced with the creative studio, working across the Advertising division’s broad remit of VFX briefs. With production experience accrued across film, television and commercials, at facilities around the globe, she makes a valuable and much-loved addition to the team. Vic’s career took off at British animation house Aardman, in the early days of Chicken Run. Quickly adopting a producer’s eye for the roles and structures behind the intricate making of a film, she went on to manage further features with Aardman and Animal Logic, before applying her skills to adland with The Mill and MPC. Her credits include Mercedes’ Super Bowl spot ‘Fable’, winner of a Silver Clio Award in 2015. Now at Framestore, Vic’s dynamic approach will be set to task on an ever-evolving portfolio of briefs, playing to her particular experience and passion for CG-heavy, character-led work. Her ability to foster and lead successful and content teams makes for exciting times ahead in Advertising. Says Helen Hughes, Head of Advertising, of the appointment: ‘We’re thrilled to have Vic join us permanently. Her enthusiasm and positive approach are infectious, and as a producer, she is an incredibly safe pair of hands. She brings with her a wealth of experience, which will be utilised across the full spectrum of our advertising work.’
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