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In 1770, Captain James Cook approached Australia for the first time. Before even setting foot on land, he shot and wounded two Gweagal warriors and stole their belongings – including this shield.
The Unfiltered History Tour is a guerrilla tour of the British Museum's stolen artefacts. Using Instagram Augmented Reality filters, visitors can scan the museum's disputed artefacts and see them being teleported back in time to their countries of origin. It also relays violent moments in history with the help of ten experts from those countries. The visuals were inspired by Akira Kurosawa's black and white films, and were designed to match the emotional stories told by the experts.
Advertising Agency: Dentsu Webchutney
Research Consultant: Shaleen Wadhwani - Art Historian & Cultural Researcher
Filter Developer: Kalpit Dwivedi - Pixel Party
Field Researcher: Emi Eleode
3D Modelling and Sculpting: Prashant Bhikadia , Shanel Moraes
Director: (Launch Promo): Ronak Chugh
Sound Design (Launch Promo): Ateesh Chattopadhyay
Music: (Launch Promo): Sameer Rahat
Freelancer - Illustration: Sachin Ghanekar