THIS IS VICOMTE A. (FRENCH FASHION BRAND) BY FRED & FARID SHANGHAI
So we had an idea, why don't we use our male customers to promote and share our women collection on social media?
How? Simply by giving them what any man between 18 and 30 dreams of: a hot sexy girl stripping but as everything as a price you have "to share her clothes off".
The girl is wearing the woman collection, and if you want her to take her clothes off, you have to share it on your Facebook wall. The clothing appears as an e-shop ad, and very quickly, we have turned the fan’s Facebook wall into free advertising space targeting their female friends.
To increase traffic to Vicomte A.'s e-commerce website, we created the sharable strip-tease.
Every time you click on a piece if clothing, she takes it off, and it appears on your facebook wall as a link to the e-commerce website. The more you share, the less she wears.
In less than 48 hours, Fred & Farid turned a facebook wall into free media for the brand with more than 150 000 clothes shared. Also, more than 300 000 Twitter accounts were reached. And traffic on the e-commerce website has been multiplied by 5 during the operation. All that, with a zero media investment.
Agency: Fred & Farid Shanghai
Brand: Vicomte A.
Executive Creative Directors: Fred & Farid
Creative Director: Gregoire Chalopin
Copywriter: Laurent Leccia
Art Director: Laurent Leccia
Brand supervisors: Arthur de Soultrait, Julie Clerambourg
Producer: Sacha Guyon, Bastien Chanot
Development & Production: Lumini