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Ving Resor - Underwater billboard - (2007) :30 (Sweden)

Billboard placed under water at the popular diving spot Björkviks brygga in Stockholm archipelago to attract divers to the idea of travelling with Ving Resor to the red sea. The half-tonne billboard is anchored to the seabed, five metres below the surface and carries the message that you can book a week in the divers' paradise of Hurghada in Egypt through the Ving travel agency.

ad agency: King

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