A viral commercial by Greenpeace

If you're driving a gas-guzzler you may find people treating you a little bit differently...

As the Motor Show opens and Britain bakes in soaring temperatures that the Met Office say might be linked to climate change, Greenpeace has launched a new film targeting gas guzzling 4x4s. Using the language, style and production values of traditional car adverts, the film challenges the image portrayed by the advertising industry of 4x4 drivers escaping their urban environment for the freedom of the open road.

Check out the film above, or here on Greenpeace own website or here on the viralchart.

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Anonymous Adgrunt's picture
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johndoom's picture

Bizarrely, though, it could be read as a straight ad FOR 4x4s with all the office workers expressing jealousy rather than disdain for the guy. It reminds me of that lip-reading ad (was it for Mercedes?) where you could lip read through the windshield that people were calling you a bastard for owning such a fine car. So it's a tactic car ads have used to sell before. I guess my question is does this Greenpeace ad stay too close to the style of the ads its sending up, to the point where it becomes one of them?

Honestly, if you changed the end frame and line to:
the Mistubishi Pajero. Creates jealousy.

or the Mitsubishi Pajero. You'll learn to get used to the envy.

Or whatever, and then maybe stuck on a happy driving shot, you'd have a perfectly all right ad FOR a 4x4.