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Virgin Atlantic Upper Class - Beauty Sleep (2010) Rich Media (USA)

The Campaign Brief: Once you experience Virgin Atlantic Upper Class you’ll never want to fly any other airline. This is why Y&R New York created: The Fear of Not Flying Virgin Atlantic Upper Class.

The idea from Y&R, New York and VML is presented through a series of five online videos presented in rich media banners and elsewhere on the web. showing the clear after-effects of flying in such luxury. Because after you fly Virgin Atlantic’s Upper Class, the idea of flying anything else can be quite terrifying.

Client: Virgin Atlantic
Agency: Y&R, New York
Executive Creative Directors - Scott Vitrone / Ian Reichenthal
Group Creative Directors – Guillermo Vega / Icaro Doria
Senior Copywriter – Brandon Henderson
Senior Art Director - Dan Treichel
Executive Director of Content Production - Lora Schulson / Nathy Aviram
Senior Content Producer - Tennille Teague
Executive Music Producer – Eric Johnson

Director: Jim Jenkins
Production Co: O Positive Films
Exec Producer: Ralph Laucella
Producer: Marc Grill

Editor: Carlos Arias
Editorial Company: Final Cut/NY
Producer: Viet-An Nguyen

Animation/Graphics: Buck

Interactive: VML
Group Creative Director, VML – Mike Wente
Group Technical Director, VML – Martin Coady
Lead Flash Developer, VML – Juan Charvet
Flash Developer, VML – Jian Xu
Flash Developer, VML – Dwayne Neckles

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