Every country has its own particular way of playing football. For Spain, it's tiki-taka For Germany it's highly disciplined. For Italy, it's winning the Oscar for the best Dramatic Fake Fall. I kid!
Anyway. Because there are so many styles of play or "dances," Visa decided to illustrate this notion by creating 32 different songs, using musicians from the 32 qualifying countries to reimagine the Brazilian standard “Maria Caipirinha” otherwise known as Samba da Bahia. Go to Visa's World Cup site to hear them all.
As you visit each country you can hear their take on the song, as well as their dance moves, local foods, what kind of football rituals the country has and more. it's a sort of cultural tour of football around the world.
In addition there's also the Teletransporter a "your face goes here" interactive component that allows you to be part of the game. Take some selfies with Zidane and Cannavaro, doing Higuita's scorpion save and more. The Telestransporter will be adding new templates as the World Cup progresses, giving you the chance to live out the Cup's most talked about moments.
That means you'll be to put your face on a barefoot child playing football in a favela, or on a protester, going up against police in riot gear! Okay, not really.
Creative Directors: Hugo Veiga, Diego Machado
Art Director: Cloves Menezes, Daniel Soares
Sr. Designer: Tim McCracken
Copywriter: Josh Kobrin
Producer: Amy Yvonne Yu
UX Design: Emma Lawler
Developers: Mayo Tobita, Hiro Yamane, Richard Tirta
Account: Lauren David, Cristiano Alburritel, Ricky Schramm
Production Company: SKUNK
Adviser to Directors: Saman Kesh
Music: COPILOT Strategic Music + Sound