Vision Express "Julie Waters" (2017) 1:00 (UK)

Set to T Rex's "I love to boogie" this spot takes us into the eyes of screen and stage actress Julie Waters who explains her acting craft as well as the importance of eye health. We see her iconic roles such as Mrs Overall from Acorn Antiques, Educating Rita’s titular character,as well as Sandra Wilkinson from Billy Elliot. Equating being a great actor with being able to visualize and observe behavior makes sense. It's easier to do when you can see. Simple idea, with borrowed interest that is conceptually linked.

Project: Julie Walters
Client name & job title: Andy Portsmouth, Marketing Director; James White, Head of Brand Marketing
Chief Creative Officer: Brian Cooper
Art Director: Joy Li
Copywriter: Greg Talbot
Account Director: Roxanne Courtman
Producers: Lyndsay Myerscough, Trent Simpson
Executive Producer: Philippa Thomas
Director: Kevin Thomas
Production Company: Thomas Thomas

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