Volkswagen Argentina - Total Mess, print (2019)

Volkswagen Argentina wanted to bring forward all the technological features that the brand and its models are offering. But most of the time, innovation in features is shown in a very futuristic and not very relatable way.

Idea: There are some places in the world where driving is really complicated. No traffic lights, no signs, no pedestrian crossings, a total mess. Luckily Volkswagen has a different driver assistance feature for these situations.

Advertised brand: Volkswagen

Advert title(s): Total Mess (Bolivia – India – Nigeria)

Advertising Agency: DDB, Buenos Aires, Argentina

Executive Creative Director: Adrián Piattoni – Facundo Varela

Creative Director: Juan Mesz – Fernando Zagales

Art Director: Matias Irigoytia

Copywriter: Nicolás Cortese

Additional credits:

Retouch: Dante Rodriguez 

Head of Production: Norberto Bodello (300 Dpi)

Advertiser Supervisor: Ralph Beckmann (Volkswagen) 

Producer: Dante Rodriguez (300 Dpi)
Group Account Director: Pablo Grignani (DDB Argentina)
Account Director: Catalina Aumann (DDB Argentina)

Production Company: 300 Dpi, Buenos Aires

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