Volkswagen Argentina wanted to bring forward all the technological features that the brand and its models are offering. But most of the time, innovation in features is shown in a very futuristic and not very relatable way.
Idea: There are some places in the world where driving is really complicated. No traffic lights, no signs, no pedestrian crossings, a total mess. Luckily Volkswagen has a different driver assistance feature for these situations.
Advertised brand: Volkswagen
Advert title(s): Total Mess (Bolivia – India – Nigeria)
Advertising Agency: DDB, Buenos Aires, Argentina
Executive Creative Director: Adrián Piattoni – Facundo Varela
Creative Director: Juan Mesz – Fernando Zagales
Art Director: Matias Irigoytia
Copywriter: Nicolás Cortese
Retouch: Dante Rodriguez
Head of Production: Norberto Bodello (300 Dpi)
Advertiser Supervisor: Ralph Beckmann (Volkswagen)
Producer: Dante Rodriguez (300 Dpi)
Group Account Director: Pablo Grignani (DDB Argentina)
Account Director: Catalina Aumann (DDB Argentina)
Production Company: 300 Dpi, Buenos Aires