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Volkswagen - A sports car for people who have better things to spend money on - print 1970, USA

Volkswagen Kharmann Ghia

How do you sell a Volkswagen Kharmann Ghia? Simple, lead with the price: It's "A sports car for people who have better things to spend their money on than a sports car" 
A very different tactic. 

 

Ad Agency: DDB New York

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