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Volkswagen VW - Pay by Piece / Integrated idea (2012) Young guns winner

Bronze winner young guns 2012

"When Volkswagen launched their smallest and car ever, the new "Up!", they wanted a campaign that showed how great small can be. Our solution was "Pay by Piece". An idea that shows the benefits of small by turning the car buying experience into something fun and social."

Cerative team - students from Miami Ad School / Hamburg
Katharina Merhaut
Hedvig Åström

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