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When people in the freezing winter were stopped and asked who they would give a Volvo to - if they could - the responses ranged from "my babysitter" to "my best friend". People who deserved a brand new winter car for whatever reason. During Super Bowl 2015 Volvo wants you to tweet to Volvo, every time you see someone elses car ad, so you nominate someone you deem deserving of a Volvo XC60 during the live event. Use the hashtag #VolvoContest. "Be a part of The Greatest Interception Ever. Find out how at http://www.volvointerception.com." Will it work? I'm sure it'll win something in the social media award departments judging by the quality of this pre-event clip.
Agency: Grey New York