Instead of advertising its safety technologies, Volvo and FamousGrey decided to go one step further and to equip their advertising itself with their safety technology.
The blind spot is one of the main causes of serious or fatal bicycle accidents. Volvo released the first blind spot detector on the market back in 2004.
On Brussels' busiest road, Volvo installed a digital display equipped with a blind spot detector. Similar to the sensor that Volvo car models are equipped with, this detector detects and warns car drivers about the presence of cyclists.
The display not only shows a blind spot warning but also counts the distance between the cyclist and the display in real-time. To ensure the warning works 24 hours a day, the digital display is programmed to switch to a day or night version.
Lolita Swanet, Marketing Manager at Volvo, says the idea fits Volvo's brand DNA perfectly. After all, Volvo owns safety.
'"Making each driver a Safer Driver" is the central premise of our Salon campaign, but it is also why Volvo has always been an innovator. With this idea, we're making the road a lot safer, for everyone.”
Client: Volvo Car Belux
Client: Balder D’hondt, Lolita Swanet
Creative Director: Peter Ampe
Creative team: Vanessa Hendrickx, Antoine Wellens
Account Director: Olivia Naudts
Account Manager: Matthias Roose
Account Executive: Klaartje Vanmulders
Experience Director: Maarten Breda
Digital designer: Sacha Lempereur
Digital Strategist: Wies Dickens
Webmaster: Stijn Swinnen
RTV Producer: Marlies Neudt
Production company: Landvogel
Director: Kurt De Leijer
DOP: Piet Deyaert
Executive producer: Yannick Verdonck
Producer: Maud Van Parys
Post-production: FamousGrey Productions
Editor: Sven Vanhee
Sound Engineer: Eli Sundermann
Project Manager: Pieter Troch
3D Artist: Kobe Roels
Development: Roel Kint
Media agency: Mindshare, Clear Channel
Media contact: Charlotte Massa, Julie Andrade, Charlotte Snijckers, Soufiane Ar Razouki
FishEye: 3D design & software development