Volvo Trucks - How many truckers fit in the new Volvo FH?

How many elephants fit in a car? This question inspired choreographer Christian Vilppola from Cirkus Cirkör to squeeze a lot of truckers into the new Volvo FH. How many?

"A feature of the new Volvo FH is a roomier cab with one cubic metre more space, a big improvement for the driver. But how do you visualize the actual size of a cab on a digital screen? We decided to do it by using what the cab is really all about - truckers." says Forsman & Bodenfors who created the campaign.

See also volvotrucks.com/fh

Agency: Forsman & Bodenfors
Client: Volvo Trucks
Art Director: Anders Eklind, Sophia Lindholm
Copywriter: Martin Ringqvist, Björn Engström
Account Supervisor: Olle Victorin
Account Manager: Cilla Glenberg, Alison Arnold, Jenny Edvardsson
Agency Producer: Alexander Blidner
Designer: Jerry Wass
Planner: Tobias Nordström
Director: Patrik Gyllström
DoP: Christian Haag
Production Company: B-reel
Choreographer: Christian Vilppola
Sound Design: Plan8

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This is surreal.

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This reminds me of another ad where people turned into a motorcycle.. Does anyone else remember that ad?