Volvo wants you to take a car selfie, for safety. #SelfieforSafety Wait, what?

You may think it's a little weird that Volvo is asking to see your selfies. but they actually do have a plan. They design their cars around real people and real behaviour, so they need to see real people and real behaviour. Asking selfie-taking people to simply tag them when they are already taking a selfie while sitting in a (parked) car is a good way to learn how people are actually sitting in their cars, and how they are wearing their safety belts.

take a selfie when you are wearing your seatbelt and tag it #selfieforsafety on any social media platform

I suppose this is a new twist on the old "tag us on social media" ploy, which we have seen plenty of times before. This is market research under another name and with a bonafide Doctor at the helm of the research, we might see some interesting insight come out of the analysis. 

”The amount, the range and the diversity of data that we can gather via this approach is very difficult to replicate elsewhere.”

says Dr. Lotta Jakobsson, senior technical specialist at Volvo Cars Safety Centre.


“The Selfie For Safety initiative uses the selfie, but in an unselfish way. From The E.V.A. Initiative we saw that people wanted to join the conversation about safety and equality. We are now taking it a step further by inviting everyone to contribute. Once again it’s been possible thanks to our close relationship with Volvo Cars”, said Hampus Elfström, creative at the Forsman & Bodenfors office in Gothenburg, Sweden.

The final report from Volvo Cars is expected in late 2019. The results will be made publicly available for the whole automotive industry on the E.V.A. Initiative website.

Advertiser: Volvo Car Corporation
Client: Auste Skrupskyte, Dominique Amkell Client Supervisor:
Adress Client:
E-mail Client:,
Phone Client:
Year: 2019
Airdate: September 2, 2019

Agency: Forsman & Bodenfors
Art Directors: Karl Risenfors, Leo Dahl, Sophia Lindholm Copywriters: Hampus Elfström,
Account Supervisor: Magnus Wretblad
Account Executive: Katarina Klofsten
Agency Producer:
Music Supervisor:
PR: Bjarne Darwall
Planner: Trine Keller-Andreasen
Digital Strategist: Sara Björnung
Web Design: F&B Inhouse
Artwork: Martin Joelsson, Christian Sundén

Media Agency: Mindshare

Title: SelfieForSafety
Director: Marcus Ibanez
Producer: Dea Saracevic
Production Company: New Land
D.O.P: Jake Hunter
Executive Producer: Sophie Tamm Christensen Online: Chimney
Online Post-Producer: Moa Looft @ Chimney

Photographer: Therese Öhrvall


Composition: Pierre Riddez
Performed by: Pierre Riddez
Master rights owned by: Pierre Riddez Publishing rights controlled by: Pierre Riddez

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