VW Up has some advice for you.

Here are some fun ads for VW in South Africa that are very matter-of-fact in their advice. "The car that takes you places," reminds me a lot of Toyota's "Let's go places." I guess because it's more or less the same tagline. Stillt hese are quite witty and are in some ways a modern take on the classic Bernbach VW ads. The women headline is my favorite. Sort of takes the piss out of all the mid-life crisis cars out there.

Client: VW South Africa
Agency: Ogilvy Cape Town, South Africa
Agency website: http://www.ogilvy.co.za/
Creative Director: Chris Gotz, Tseliso Rangaka, Prabashan Panther, Jaques Massardo
Art Director: Ross Nieuwenhuizen, Martine Hazell
Copywriter: Taryn Scher, Neil White

Adland® is supported by your donations alone. You can help us out by buying us a Ko-Fi coffee.
Anonymous Adgrunt's picture
Files must be less than 1 MB.
Allowed file types: jpg jpeg gif png wav avi mpeg mpg mov rm flv wmv 3gp mp4 m4v.