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VW hold assist.

This print ad tells us that VW's hold assist can help you stop, even when you don't. Nice touch with the pills, too on Elvis. And Lance, for that matter. I'll say this about VW, no matter where the ads come from, they're always good at doing something most car companies don't, and that's give me a feature that makes me want to buy the car.

Say what you will about the borrowed interest but attaching a feature to it is still more compelling than spots that about being recognized by JD Power and Associates, or being The Most Sold Evaaaaaar car.

ACW Grey Tel-Aviv
Executive Creative Director: Tal Riven
Creative Director: Idan Regev
Copywriter: Kobi Cohen
Art director: Karin Gross
Illustrator: Yoel Feldman
‎‏Executive Client manager: Anat Leventon
Supervisor: Sarit Sternhell
Account Manager: Gili Aladgem
Special Projects Producers: Galit Siman-Tov

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