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VW "Luv Bug" (2017) 1:00 (USA)

I once had a creative director who swore up and down that there was not one product out there who you couldn't sell with this strategy: "X will get you laid." We had a few dark humored moments there when I called out some clients.
"What about save the children?" "Donate to Save The Children and people will know you care about the children, so they'll want to have children with you." I'm still a bit dubious about this working for all products, however, it is refreshing to see VW wanting to own boning. They are also being honest about who in the heck would want the own the massive new Atlas with seven seats. Not sure what the horny couple will trade up to when they get another bun in the oven. The Dean Martin track helps keep this in delightfully charming territory, too. You just watched sixty seconds of a couple boning in different automobiles. Well played, VW. Well played.

Volkswagen of America: Atlas “Luv Bug” Credits
Air Date: 3/20/17

Client Credits:
President, CEO: Hinrich Woebcken
VP, Marketing: Vinay Shahani Director, Marketing Communications and Media: Jennifer Clayton Advertising Manager, VW Marketing Chanel Barresi Brand Advertising Senior Specialist Tammy Nguyen
Deutsch Credits:
Creative: Chief Creative Officer, North America: Pete Favat Executive Creative Director: Todd Riddle Group Creative Director: Heath Pochucha Creative Director: Zaid Al-Asady
Creative Director: Paul Oberlin
Creative Director: Matt Sherman
Director of Integrated Production: Vic Palumbo Executive Integrated Producer: Margaret Nickerson
Senior Integrated Producer: Samantha Bonom
Music Supervisor: Eryk Rich
Account Management:
Group Account Director: Tom Else Account Director: Alex Gross
Account Supervisor: Erin Shanahan
Account Executive: Nate Pouley
Director of Product Information: Jason Clark
Product Information Supervisor: Chris Brown
Account Planning:
Co-Director of Strategy: Susie Lyons
Senior Strategist: Ben Perreira
Junior Strategist: Leigh Citarella
Business Affairs/Traffic: Director of Integrated Business Affairs: Abilino Guillermo Group Director Integrated Business Affairs: Gabriela Farias
Director or Broadcast Traffic: Carie Bonillo Broadcast Traffic Manager: Courtney Tylka
Production Company
Biscuit Filmworks Director: Andreas Nilsson
Executive Producer: Holly Vega
Line Producer: Jay Veal
Editorial Company
Cut + Run Executive Producer: Amburr Farls
Producer: Annabelle Dunbar-Whittaker
Editor: Steve Gandolfi
Assistant Editor: Luc Giddens

Post Company:
Jogger Executive Producer: Rich Rama
Creative Director: David Parker
Producer: Ben Sposato
Color Correction
Company 3 Executive Producer: Ashley McKim
Colorist: Sean Coleman
Track – “The Birds & The Bees”
Artist: Dean Martin
Audio Post Company
Lime Studios
Executive Producer: Susie Boyajan
Audio Engineer: Matt Miller
Shoot Location:
Los Angeles area

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Dabitch's picture

That was perfect. I could use a post-coital smoke.

kidsleepy's picture

Sources tell me you don't smoke any more...

Dabitch's picture

I found a really good reason to quit.

RJT's picture

Love the "Luv Bug" commercial!!! Very imaginative and everyone can sing along. Kudos to whoever thought it up and
Kudos to those that approved the idea!
Great commercial

Roseanne Sorensen's picture

Your commercial is vulgar and should be taken off air. Why you would think the contents of this commercial is OK to air is beyond me!