To raise awareness about the dangers of applying make-up while driving, Volkswagen collaborated with make-up blogger Nikkie de Jager in this Guerilla Youtube video.
The video can originally be found in Nikkie's channel Nikkie Tutorials.
In the process of Nikki applying sparkling glitter, the ad takes a sudden turn and it is as if the entire room gets rear-ended by a car behind Nikki.
The message from VW is to not apply makeup while driving. Please don't makeup and drive. Especially not the time-consuming kind of drag queen-esque near stage makeup that Nikki does.
Ad agency: DDB Tribal