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WAOO "Donate Your Data" (2016) 1:45 (Denmark)

Very cool idea from Internet provider WAOO. We all know big companies collect data on us. We also know Sally Struthers-style PSA's turn people off. So WAOO decided to solve both of these problems with a browser extension that allows you to donate the money companies usually get from selling your data to the charity of your choice. That way you can feel less guilty about watching screaming goat ads, because you know you're forcing Big Data to do good.

Client: WAOO
Agency: UncleGrey
Chief Strategy Officer, Lars Samuelsen
Creative Director, Thomas Ilum
Creative, Lukas Lund
Creative, Mathias Nielsen
Creative, Carl Angelo
Project Manager, Signe Bek
Client Service Director, Charlotte Porsager
Indie Village Creative
DOP: Dale Love-Ballantine
WM Creative Labs

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Anonymous Adgrunt's picture
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Dabitch's picture

What is it with the screaming goats, man.