west elm "The Best" (2017) :15 (USA)

west elm taps into the real reason people outfit their homes: to make their mother-in-laws impressed to the point of jealousy during the holidays. Funny campaign from Chattanooga-based Humanaut

Advertising Agency: Humanaut, Chattanooga, TN (USA)
Chief Creative Director: David Littlejohn
Chief Strategist: Andrew Clark
Senior Integrated Producer: Tommy Wilson
Director of Content: Dan Jacobs
Account Supervisor: Michelle Sturgis
Creative Directors: Andy Pearson, Liza Behles
Copywriters: Andy Pearson, Liza Behles, Alana Questell
Design Director: Stephanie Gelabert
Designers: Carrie Warren, Coleson Amon

Production Company: The Bindery
Executive Producer: Greg Beauchamp
Producer: Myriam Schroeter
Director: Jeff Chan
Director of Photography: Guy Godfree
Production Design: Nicholas Tong

Post Production: Fancy Rhino
Editor: Tyler Beasley
Post Producer: Katie Nelson
Music Composer: Carl Cadwell (Skypunch Studios)

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AnonymousCoward's picture
Dabitch's picture

Screw the reactive glaze, notice the gold cutlery.