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Western & Southern Financial Group - Strength - (2010) :30 (USA)

What do a stampeding elephant, a sumo wrestler, and a wrecking ball have in common? None of them can knock over Western & Southern Financial Group's even-keeled spokesperson in the latest creative spots from Anonymous Content Director Christian Bevilacqua.

Bevilacqua worked via Northlich, Cincinnati to create Strength and its companion spot, Stability, to symbolically represent the insurance giant's core characteristics. In the first spot, a man talks up Western & Southern's elevated stature in the global industry as the aforementioned obstacles pummel him from all sides - only to ricochet off.

Client: Western & Southern Financial Group
Spots Title: Strength, Stability
Air Date: August 2010

Agency: Northlich
ECD/Copywriter: Jeffrey Warman
ACD/Art Director: Carey McGuire
Director of Broadcast Prod: Diane Frederick

Prod Company: Anonymous Content
Director: Christian Bevilacqua
EP: Jeff Baron
EP/Head of Commercials: Dave Morrison
Head of Production: Sue Ellen Clair
Producer: Paul Ure
Production Supervisor: Alex Fisch

Editor: Al Sinclair

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