//** * * */
Whirlpool jumps on the Dadvertising bandwagon in this spot featuring a single dad and his son. The dad doesn't always get it right, but he's trying, you see, so it's okay. Or something. While I appreciate the honesty, on one level, I just wonder if this were a momvertising spot, would mothers be up in arms about it? Or would they be pumping their fists in the air and saying "hell yeah, we usually suck at being a parent, and get defensive about it, too!"
Should we really be celebrating a guy who can't do basic chores, sometimes puts work before his kid, kind of admits he has no idea what he's doing except for leaving post-it notes in his kids lunch with cave-man like sentences? I assume the notes are there because they don't have face-to-face communication. Thanks for painting dads like me in such a great light. We've been made fun of as men for quite a while in ads, being the dumb dad, or the doofus boyfriend or whatever. Now you answer is to portray as as lovable, gentle fuck ups?
"Sometimes I don't wash the fishes. Sometimes I forget to pay alimony. Sometimes daddy drinks too much. But it's okay because I'm trying."
Whirlpool: For dads who can't do better.
Chief Creative Officer: Ronald Ng
EVP, Executive Creative Director: Morgan Carroll
SVP, Group Creative Director: Mike Frease
VP, Creative Director: Jeremy Bacharach
Associate Creative Director: Chris Jansma
Senior Copywriter: Robyn Tennenbaum
Executive Producer: Greg Lederer
Senior Producer: Jennifer Passaniti
EVP, Account Management: Chris Reed
VP/Group Account Director: Andrea Kroll
Account Director: Kristine Kobe
Copywriter: Samantha Bordignon
Photographer/Designer: Arnaud Uyttenhove
Production Company: Caviar Content
Director: Arnaud Uyttenhove
Director of Photography: Chayse Irvin
Executive Producer: Kim Dellara
Line Producer: Bernard Rahill
Editing House: Beast
Editor: Angelo Valencia
Producer: Lauren Roth
Music House: Genuine
Composer: John Ferreira
Sound Design: Particle Audio
Sound Designer: Katy Mindeman
Audio Mix: Particle Audio
Mixer: Katy Mindeman