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Wieden+Kennedy 12 Fails harder

What do you get when you are one of the 12 chosen to study advertising from all angles at w+k's very expensive experimental school? You get to push 100,419 pushpins and spend over 351 hours to create a wall mural spelling out "Fail Harder". No, I don't think its meant to be either truth in advertising nor ironic, but interpret is as you wish.

See video here of the rather impressive pushpin murals creation. Download high res (50 MB) version here.

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Anonymous Adgrunt's picture
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Robblink's picture

Succeed softly?

Dabitch's picture

Failing harder part two post made after receiving an email from w+k12