The leading worldbuilding creative studio 3AM, a division of entertainment marketing agency Wild Card Creative Group, has recruited former Cashmere Agency VP Group Creative Director Tynesha Williams as Executive Creative Director. The announcement was made today by Tara DeVeaux, Managing Director, 3AM.
“Tynesha is a daring creative and problem solver with a history of creating culture-shifting work,” said DeVeaux. “She not only builds creative departments with that same mix of fearlessness, but also consistently builds strong creatives. We have long been a fan of hers, specifically her iconic social campaigns, a discipline we officially merged into 3AM this year. We are excited to have her leading the 3AM team.”
Williams has a strong background in brand and entertainment marketing. With the L.A.-based agency Cashmere, Williams led creative teams on entertainment and brand accounts, creating award-winning, attention grabbing social and 360 campaigns for Amazon, Google, Facebook, Netflix, HBO, Starz, TNT, FX, Freeform, Universal, Paramount, McDonald’s, Coca-Cola, Chevy, MINI, Doritos and adidas, among others. At 3AM she will be tasked with integrating Wild Card Creative Group’s social team into 3AM, expanding the creative department, nurturing creative leaders and teams and growing the brand business.
“I’m thrilled to be at Wild Card Creative Group leading the 3AM team,” said Williams. “They have a great reputation in the industry for creating amazing campaigns for entertainment properties and brands, and for being home to some of the brightest minds in the business. I’m hoping to extend their super high standards into new services and clients. I’ve always had a lot of success collaborating with female leaders. When we lead the way, women have a way of empowering, teaching and growing.”
DeVeaux along with Wild Card CEO Alison Temple, COO Onna Mahoney, Director of Social Noelle Neis, SVP Editorial Producer Felicia Sandoval and now Williams, constitute a formidable female leadership team at the Wild Card Creative Group.
Williams skill set extends beyond the advertising space, and includes directing, screenwriting and a one night only, stand-up comedy career. Although her standup gig was short-lived, Williams still maintains a strong sense of humor. “Hey I’m a girl from Detroit,” said Williams. “Everybody’s funny in Detroit. Afterall, this is where they filmed the romantic comedy 8 Mile.”
3AM’s recent work includes “Embrace the Grind,” an integrated campaign for the adidas x Ninja collaboration that included a Twitch activation with Influencers JuJu Smith-Schuster of the Steelers and rapper Pusha T, as well as high profile campaigns for Hulu’s “Helstrom” and Season 3 of “The Handmaid’s Tale.” For Warner Bros. and Legendary Entertainment’s upcoming feature Dune, 3AM helped launch a Twitter activation with Stephen Colbert, and for Universal Pictures’ Freaky with Vince Vaughn and Kathryn Newton the agency executed the social campaign. 3AM also created “You Will See Me,” a well received PSA campaign in partnership with the Ad Council and CDC. The campaign features prominent Black celebrities inspiring and empowering Black Americans whose communities have been disproportionately affected by the coronavirus to wear face masks.
3AM is a leading creative content studio. A division of the independent entertainment marketing agency Wild Card Creative Group, 3AM focuses on the process of “worldbuilding,” creating worlds across platforms that turn passive audiences into engaged fans. 3AM has immersed audiences and consumers with riveting content and experiences in the film, gaming and brand space. In 2018, 3AM was singled out as one of the Most Innovative companies of the year by Fast Company, which praised the group for “creating content that plays less like marketing and more like an extension of the film being promoted.” 3AM first gained recognition with its inaugural project, the award-winning integrated marketing campaign for Ridley Scott’s critically acclaimed 2015 hit, The Martian, with Twentieth Century Fox. 3AM is named after the early morning hour, a place of solitude and a sanctuary for creativity, where ideas can be honed in silence — far away from the distractions of modern life.